Happy Active Aging Week!
No, seriously, it is a real week, and why not? Every other noun from ethic groups to foods to diseases have a month, a week, or at the very least, a day.
So, yes, Happy Active Aging Week! ‘Cuz none of us are actively aging during the other 51 weeks each year. Why not call it “One Week Closer to Death Week!” Hmmm…I guess that does sound a little redundant.
In any case I was oblivious to Active Aging Week until my husband mentioned it on the way out the door this morning. I guess I’m just not as tuned into the geriatric news as I should be.
For quite some time, however, I have noticed that the marketing of products and services to senior citizens more often than not contains the word “active.” Everything is designed to help you stay “active” longer. And ads always show pictures of really happy old people dancing, hiking, mountain biking…or if we are to believe the Taco Bell ad from the 2013 Super Bowl, they are all out skinny-dipping and getting tattoos.
Did you watch it? Do you buy it? I don’t. I don’t even think they are old actors. I think they are young actors in “wrinkle-face.”
In my experience, old people do not want tattoos or skinny-dipping or loud music or Taco Bell. It gives them heartburn. They want Bob Evans and a long nap. Old people love Bob Evans.